Back to Faculty

Carla A. Santos

My research program is focused on the examination of communicative practices (from mass mediated narratives to the face-to-face dyad) as a means of addressing the socio-political and cultural impact of tourism on the world’s people and cultures. My main areas of interests are in the socio-cultural and political aspects of tourism and heritage; the personalized worlds of experience guided by tourism representations; and, the ideological forces that shape and organize tourism representations and cultural heritage management. Central to my research is the notion that community involvement in tourism planning and cultural heritage management is fundamental if we are to facilitate sustainable development, as well as inspire and foster productive social change. I am currently working with the Nevada Indian Territory conducting fieldwork aimed at understanding how tribal tourism can best reflect and contribute to Nevada’s tribes. My research partners have included scholars from landscape architecture, anthropology, architecture, and advertising.